Globalization and Culture Global Melange

Globalization and Culture: the Global Melange has been an excellent book for usuage in my interdisciplinary, introductory culture and politics course. Cultural Studies is an emerging field and it is difficult to find books that ground students in the fundamental principles and precepts of the 'discipline'. This book like no other achieves this goal. The book is interesting, written in an accessible style for undergraduates and especially targets the relationship between globalization and culture in ways that I have found in no other book. I highly recommend this book for both the international relations and the cultural studies classrooms."-Rita Kiki Edozie, Michigan State University
Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global mélange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.

-Fully updated and revised throughout
-Includes a new chapter on East-West hybridities
-Puts forth a provocative new take on globalization and identity politics: the politics of hybridization
-Includes a detailed set of thematic tables designed to help students sort out difficult concepts
-Ideal for courses in international relations and international sociology
About the Author
Jan Nederveen Pieterse is Mellichamp Professor of Global Studies and Sociology at the University of California, Santa Barbara.