Talk Back The Bubble Project

Ji created The Bubble Project in 2001 while working as an art director at a major international advertising agency in New York. The advertising ideas he felt would be engaging to the public were always killed due to the conservative approach the industry tends to foster. Most of the ads which ended up getting produced were safe, ugly, and offensive to the public?s intelligence. Adding to his frustration was the fact these ads were filling up every corner of the streets. The urge to create a simple device to instantly break the monotony was born: The Bubble sticker.

Ji feels with the Bubble Project everyone wins. The advertisers get more looks at their ads when bubbled, while the public gets to express themselves and have fun.

Ji Lee is also the author of the award-winning book: ?Univers Revolved: A 3-Dimensional Alphabet?. Ji?s work has appeared in The New York Times, Wired, The Guardian, Daily News, UPN 9 News, TVE, among many others.