The Crowd A Study of the Popular Mind

One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager.
Table of Contents for The Crowd
INTRODUCTION
The Era of Crowds
Book I: The Mind of Crowds
Chapter I
General Characteristics of Crowds-Psychological Law of Their Mental Unity
Chapter II
The Sentiments and Morality of Crowds
Chapter III
"The Ideas, Reasoning Power, and Imagination of Crowds"
Chapter IV
A Religious Shape Assumed by All the Convictions of Crowds
Book II: The Opinions and Beliefs of Crowds
Chapter I
Remote Factors of the Opinions and Beliefs of Crowds
Chapter II
The Immediate Factors of the Opinions of Crowds
Chapter III
The Leaders of Crowds and Their Means of Persuasion
Chapter IV
Limitations of Variability of the Beliefs and Opinions of Crowds
Book III: The Classification and Description of the Different Kinds of Crowds
Chapter I
The Classification of Crowds
Chapter II
Crowds Termed Criminal Crowds
Chapter III
Criminal Juries
Chapter IV
Electoral Crowds
Chapter V
Parliamentary Assemblies